Jacob Directed and Edited a Profile of LG's Launch of their new Signature Products outside the Rockefeller Center. For the Product Launch the Ad Agency Havas was hired to create a Pop-Up event highlighting the distinct "signatures" of each line of products by having some of the world's best portrait Photographers take free Portraits of a few lucky customer's showing their own unique "Signature".
He sat down and interviewed the photographers about their process.
Jacob also made a social Behind the Scenes Video of the Event as well.